We have put a number of Bra Banks around all of our stores to allow our customers to donate any unwanted or old bras. For every bra donation, you will get an extra 10% off a new bra.
The Against Breast Cancer bra recycling scheme takes any unwanted or old bras and through networks of bra banks, raises vital funds for pioneering breast cancer research. The same bras also help to support small businesses in developing countries in Africa and around the world. Recycling, and a textile recovery project minimises the number of bras that end up in landfill and can in some cases give these bras a new lease of life when they are donated to countries such as Togo Ghana and Kenya.
Successful ventures like this provide an income for families in developing countries whilst providing employment for people living in the UK. Any bras that are genuinely beyond redemption are dismantled and disposed of properly. For every tonne of bras collected, Against Breast Cancer receives £700 to fund our research. With over 30 million women in the UK, you could really help make a difference.