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With a strong British heritage dating back to the 1920s, Swan understand that the kitchen is the hub of activity and an integral part of home life. It is where delicious meals are made and memories are created over a cup of tea and slice of cake. Swan’s passion is to make dream on-trend kitchens a reality for our customers, by offering affordable iconic cookware and appliance collections that boast stylish design and outstanding performance. With employees passionate about their brand’s heritage, Swan created the first electric heating element that could be immersed in water in 1933, and reintroduced the iconic teasmade in 2009! Award winning appliances, cookware and kitchen accessories designed in a host of classic and modern styles designed for life.

We describe ourselves as a 90-year-old start-up business due to our blend of long-lasting heritage and essential, youthful spirit. We thrive to constantly be where the attention is by using current platforms such as TikTok and Instagram. These platforms provide us with a challenging way to get ourselves seen, heard, and remembered. Swan can be found in virtually every home, whether through physical products, online presence, or unique TV adverts.  The power of our online presence has enabled us to create a Swan community where we can now take care of our customers with each product they purchase, helping them feel supported throughout the journey. We have received a lot of love in return for this hard work – the only crowd we can’t seem to win over is our competitors.

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