New in from October 2020
ASICS is a Japanese sports performance brand, who have been developing superior and intelligent products since 1949. Established out of post war Japan, with the aim to bring hope to the people, ASICS is a Latin acronym which translates to ‘A Sound Mind In A Sound Body’ and signifies how sport and movement have the power to lift spirits, positivity and represents our wish, that people all over the world will live healthful and happy lives, in both body and mind.
Keeping close to its Japanese heritage and DNA all products are developed and tested in the ASICS Institute of Sports Science in Kobe, Japan with expert and athlete insight at the heart of the process.
Our mission – in the past, today, and into the future – is to contribute to a healthful and sustainable society, and to bring joy to the people of the world through sports. We will keep working towards our goal.